Building and strengthening brands
I’ve specialized in defining how, what, where, when and to whom to communicate one’s messages on digital platforms. Get to know some highlights from previous years!
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Brand management
From March 2021 to August 2022, I was responsible for an overall brand building project and the team behind it for a Finnish digital agency Buorre.
I led the way to defining marketing KPIs, defining new target audiences, finding the right communications channels and ultimately launching a website connected to HubSpot CRM and marketing tools. Our main goal was to raise brand awareness. -
Strategy building
In 2019, a new communications strategy was truly needed at the European Parliament’s Liaison Office in Finland as there was no strategy to begin with.
Working as a duo, me and a colleague outlined the goals, resources, target audiences, main medias and channels and did an analysis on obstacles to achieve the goals.
Brands I’ve worked with
Writing copy texts (mostly focused on Ikea Finland’s Twitter) and press releases. Doing quantitative and qualitative media analysis and organizing PR / influencer events.
Nation branding activities at the Embassy of Finland in Singapore. Updating social media channels, organizing cultural events and writing analysis.
Writing copy texts and press releases, participating in organizing a Specsavers collection launch and activities around it.
Suunto Brand Ambassador Program launch
Marketing materials to Aino brand
Vuokkoset digital campaign design
IKEA Finland social media materials